Casey Study

Always #EndPeriodPoverty Campaign

Objective

 

To increase awareness of the work Always is doing to help end period poverty across the UK.

Solution

 

To automatically push hyper-localised video ads which updated every day dynamically changing based on the location, the number of pads donated and the participating retailer.

Results

 

42% decrease in the cost per 1000 reached

108% increase in VTR 3 seconds

138% increase in VTR 10 secs