Case Study

NTN Apply – November-December 2017 – Zenith

Objective

Costa wanted to leverage AR technology to increase brand awareness around Costa Coffee’s new Christmas drinks. They wanted to go with AR to stand out at a busy and competitive time of the year as well as maximise user engagement through fun and interactive mobile content.

Solution

NextTECHnow proposed Vyking, a partner who can create interactive AR lenses and immersive backgrounds which can be accessed via multiple publisher websites and apps. Vyking created custom lenses featuring the Costa cups which would change as the user would smile.

Results

Impressions: 745,389
Camera Activations: 107,849
Clicks: 1,225 (CTR: 1.14%)
Average Time of Interaction: 12.1s
CPE: £0.14
Free Impressions: 108,000