NTN Apply – November-December 2017 – Zenith
Costa wanted to leverage AR technology to increase brand awareness around Costa Coffee’s new Christmas drinks. They wanted to go with AR to stand out at a busy and competitive time of the year as well as maximise user engagement through fun and interactive mobile content.
Camera Activations: 107,849
Clicks: 1,225 (CTR: 1.14%)
Average Time of Interaction: 12.1s
Free Impressions: 108,000