Felix the Cat AR Experience
To engage users in the #uptomischief campaign and increase brand engagement and recognition.
A Facebook world effect featuring Felix the cat. The user can place Felix in their environment and encourage it to “get up to mischief” by pressing 3 buttons that trigger 3 movements: jump, paw and roll.
X8 more AR experiences than planned
15.1 million impressions
30’ average playtime
200k Felix plays