Felix Mini Filetti Treats Sample Using Social
Purina wanted to activate a Facebook Lead Ad campaign, with an objective to drive trial of their Felix Mini Filetti treats, and collect ratings and reviews.
NextTECHnow recommended product sampling and fulfilment partner SoPost for this activation. SoPost were able to integrate product sampling into a media campaign on Facebook and Instagram, targeting a broad age range with a predominantly female focus.
The first wave of the campaign was so successful (18,000 samples claimed in 4 days) that Purina immediately activated a second wave.
36,000 samples claimed
24,847 people agreed to receive further email marketing (69.2% opt-in rate)
60.79% already recommended to a friend
28.94% already purchased since receiving the sample
45.16% extremely likely to purchase
5.6% ER on Facebook (benchmark 0.25%)