Case Study

Felix Mini Filetti Treats Sample Using Social

 

Objective

 

Purina wanted to activate a Facebook Lead Ad campaign, with an objective to drive trial of their Felix Mini Filetti treats, and collect ratings and reviews.

Solution

 

NextTECHnow recommended product sampling and fulfilment partner SoPost for this activation. SoPost were able to integrate product sampling into a media campaign on Facebook and Instagram, targeting a broad age range with a predominantly female focus.

Results

 

The first wave of the campaign was so successful (18,000 samples claimed in 4 days) that Purina immediately activated a second wave.

36,000 samples claimed

24,847 people agreed to receive further email marketing (69.2% opt-in rate)

60.79% already recommended to a friend

28.94% already purchased since receiving the sample

45.16% extremely likely to purchase

5.6% ER on Facebook (benchmark 0.25%)