Case Study

Halloween Influencer Campaign

Challenge & Solution

H&M wanted to create a Halloween micro-influencer campaign to promote their Halloween collection and increase engagement with their target audience. NextTECHnow  activated Buzzoole, a micro-influencer platform which uses Artificial Intelligence to find the most relevant influencers according to brand and campaign. Buzzoole’s selected influencers posted photos of them wearing H&M clothing and/or accessories in a Halloween environment/theme and used the #HMHALLOWEEN hashtag. This helped deliver an authentic and creative way of celebrating Halloween, which truly resonated with the T/A.

Results

2.36 Million reach

19 influencers selected

45 posts created

145K engagements

6.1% Engagement rate