NextTECHnow  activated Buzzoole, a micro-influencer platform which uses Artificial Intelligence to find the most relevant influencers according to brand and campaign. Buzzoole’s selected influencers posted photos of them wearing H&M clothing and/or accessories in a Halloween environment/theme and used the #HMHALLOWEEN hashtag. This helped deliver an authentic and creative way of celebrating Halloween, which truly resonated with the T/A.