Case Study

Halloween Influencer Campaign


H&M wanted to create a Halloween micro-influencer campaign to promote their Halloween collection and increase engagement with their target audience.


NextTECHnow  activated Buzzoole, a micro-influencer platform which uses Artificial Intelligence to find the most relevant influencers according to brand and campaign. Buzzoole’s selected influencers posted photos of them wearing H&M clothing and/or accessories in a Halloween environment/theme and used the #HMHALLOWEEN hashtag. This helped deliver an authentic and creative way of celebrating Halloween, which truly resonated with the T/A.


2.36 million reach

19 influencers selected

45 posts created (CTR: 1.14%)

145,000 engagements

6.1% engagement rate