After the success of a previous campaign, Lidl wanted to increase their footfall for more new store openings, whilst also providing options for data capture and retargeting. This would be achieved through encouraging purchase via discount vouchers to be redeemed in-store (e-coupons).
NextTECHnow previously briefed Katalyst (née Verticly), a leading aggregator of proximity sensors which offers brands the ability to scale their advertising in the offline world, and used them to repeat the same sort of campaign. Consumers in close proximity to the new stores were sent SMS which redirected to a landing page for redemption.
Across the 8 new locations:
10, 996 Clicks