Adludio were approached by Zenith Media (Next Tech Now) to produce mobile-first brand experiences that allow Social audiences to explore the Nespresso offering, demonstrating how customers can create Barista style milky coffee drinks in the comfort of their homes. The goals for the creative were to engage, inform and to raise awareness. Adludio was briefed to create a full-screen unit for Stories, which could also be served in in-feed environments.
For Barista Creations at Home – Milky Way series, Adludio provided three creative executions for Facebook and Instagram.
6,821,900 ads served primarily In-Feed on Facebook.
Users were prompted to click from their news feed to enjoy the Sensory experience. Adludio’s creative performance tracking was triggered only once audiences arrived at the Sensory brand experience.
In-ad results were strong: 20% of users that arrived at the experience proceeded to engage with it, completing the activity and interacting with the message.
More significantly 13.6% chose to click-through to the Nespresso website to explore Barista Creations at Home – a clear indication of a sustained brand interest and positive impact.