Puig - African Sales Company

 

Case Study

Adludio Add Sparkle to Carolina Herrera Christmas Campaign

 

 

Objective

 

Over the Christmas period in 2019, Carolina Herrera launched a new version of the iconic stiletto bottle covered in gold glitter! The aim of the campaign was to create excitement and drive awareness of the new bottle, alongside the original bottle.

Solution

 

Sensory advertising is a made-for-mobile creative solution developed for serving to mobile audiences. With Sensory Advertising, ads are served based on a powerful voluntary user engagement, involving targeted audiences in a fully immersive and participatory brand experience. As users are invited to engage by choice, it ensures that ad spend is only activated when a real and relevant user opts into the experience. That results in 100% viewability guaranteed every time.

Results

 

49.45% ER

23% CTR

19,000 clicks