Case Study

Flux Outdoor & the Great British High Street

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Objective

Visa wanted to promote their Great British High Street campaign with an impactful and dynamic creative on the huge board at Waterloo station. They wanted to urge commuters and travelers to shop at their local high street and to tailor this message depending on the final destination of each train.

Solution

 

Visa partnered with dynamic OOH solution Flux Outdoor to complement their Great British High Street Campaign. In line with their motto #WhereYouShopMatters, they tapped into the train schedule data feed to dynamically adapt the creative in order to encourage consumers to shop at a local shop depending on the destination of the next departing train. For instance, if they were heading to Portsmouth on the 15:00, they were advised to shop at Parmiters Antiques and were shown the corresponding address.